Brand Yourself
The Keyword here is ‘yourself’! Branding is all about you and how you come across to those around you and wherever you are marketing yourself which is ultimately wherever you go!
Definition of Branding;
Branding is the process where a business makes itself known to the public and differentiates itself from competitors. Branding typically includes a phrase, design or idea that makes it easily identifiable to the public.
What is the importance of branding in general?
The Importance of Branding. Your brand is arguably one of your organization's most important assets. It gives your organization an identity, makes your business memorable, encourages consumers to buy from you, supports your marketing and advertising, and brings your employees pride.
This is the general Business definition, and it is extremely important and relevant in your own dōTERRA Business because the main reason why others will buy from you and choose to join you in sharing the oils is because of You and what you stand for.
The important thing about branding is to get really clear on who you are, what is your vision, values, and passion. The clearer you are on these things the better you will be able to portray this to others.
There are two key components when it comes to showing others your brand.
1. Show people your life
2. Create content that builds your brand
dōTERRA is a lifestyle and so you want to show others your life and what your business looks like. It is important to show others that you are living to your priorities and values and that you love your life. This is where it is essential that you step into who you are completely so others see who you really are.
Knowing who you are and becoming more aligned with yourself will also help when you come to choose colours and images etc to show your brand more when marketing.
Providing free education that adds value every single day is also very important as it will cause your visibility to grow.
If you do these two things, then your ideal client will be attracted to you!