Getting People to the Classes
The Key aspect for getting the most people to attend your classes is through relationship building and warming them up to the oils.
Sharing the oils can often start with something called ‘seed planting’. You can simply drop essential oils into the conversation and then this can naturally lead to you offering them more information or if possible, by giving them an essential oil experience! One effective way of doing this is through sampling. If possible, try and give them an oil experience in whatever way you can, either by giving them one to take home, sending a sample through the post, putting an oil on them when they are with you or offering them a drink with lemon essential oil in! If you are unable to give them a sample, then it is vital that you send them some info on what dōTERRA essential oils can do. This could be a video or some literature. Adapt the info to the individual depending on what their needs are and say that you will be covering their specific needs more in the class. You basically want to do all you can to give the person you are sharing with enough relevant information for them so that they are intrigued enough to want to come and learn more at a class.
Remember, on average it takes at least 5-8 touches before someone decides to buy, so the more touches they have before attending the class the better.
Create interest in the invite
When you invite them, give them a glimpse of what is to come, not too much info, just enough to get them interested so they won’t want to miss it. For example, you could say:
“In the class, I will explain why dōTERRA essential oils are changing the way thousands are now managing their health and why you can take them internally for powerful benefits. I will then go through the common ailments and explain how you can use the oils to help with………(at this point if you know what ailments they suffer from, it is good to mention it here).You will also have the opportunity to buy some oils if you would like and I will teach you the best way to do that.”
A great question to ask is what they would like you to cover in the class so you can make sure you address their specific needs and interest. You can tell them you like to make your classes bespoke; this will make them much more likely to show up!
Offer a Free gift
It can work well to offer each guest who comes a 5ml wild orange or a little sample bottle of another oil that is not in one of the kits. Chocolate with essential oils in is also a great way to encourage good class attendance! I usually only offer free gifts of wild orange for classes I charge a small entrance fee.
Gentle reminders
Once they have accepted the invitation, it is a good idea to send an email confirmation a few days before the class as a gentle reminder and then another email or text the day before or day of the class. It is important that this is not done in a ‘pushy’ or ‘desperate way’ but just to show how you are looking forward to seeing them. You will be surprised how many people forget the time and date of the class. Lots of professionals do this now, e.g. the NHS and Chiropractors etc.
Getting People to Online Classes
As with the live class, the most important thing you can do is Build Relationships. This can be a little harder online but is worth your time. You will want to spend some time messaging your contact and again ‘seed dropping’. Once you have built a relationship, send your contact some relevant information and in some cases, a sample of the oils. You may want to send a couple of samples. Invite them to learn more at a class by telling them that they will learn how to use these oils safely and effectively for their specific health concerns.
One ideas is to arrange a 1:1 live chat on zoom or messenger where you can speak face to face about what they would most like to learn about. At this point, book another consultation for after the class and explain that the class will teach lots of important things, and you will be able to go into more detail with them personally after the class to help answer any specific questions. It is a good idea to set this up before the class as it is harder to help your attendees with their purchase at the end of the class so this way, your contact is expecting a call and will not feel like it is a ‘sales’ call. The purpose of this call is to help your contact get started with the oils in a way that feels a lot more natural.